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Burke Williams, the premier day spa in the California market for over thirty years, is pleased to introduce two new concepts to the brand’s portfolio. The brand’s first Simply Massage center is set to unveil in Marina del Rey in April 2016. The flagship Burke Williams Academy of Massage Therapy opened in Inglewood on February 1. Burke Williams recently opened its tenth day spa location in Woodland Hills in October 2015 and these two new concepts will further the family owned and operated company’s strategic plans for expansion.
With Simply Massage, Burke Williams has gone back to the basics. Guests will receive all of the benefits of a therapeutic and relaxing massage service, at an affordable price in a convenient location. A Simply Massage membership program will offer guests the opportunity to save more money on massage services while benefiting from the health and well being of a monthly massage. Members will also receive all of the perks of membership at the luxurious Burke Williams Day Spas to enjoy rest, relaxation, skin care services and other signature treatments when time permits.
“While the pace of life just continues to increase, we wanted to bring the benefits of massage therapy to everyone,” said Bill Armour, owner and founder of Burke Williams. “Simply Massage brings the best Burke Williams massage therapists into a convenient and simple environment with all the perks of the relaxing day spa for members when convenient.”
The first Simply Massage center will open in Marina del Rey in April. Additional locations are planned to launch in the California market later in 2016. Burke Williams unveiled the first Academy of Massage Therapy on February 1 in Inglewood, California. The school is a BPPE approved program and will offer 500 hours toward CAMTC Certification. All massage therapy students will not only have their complete tuition fee waived, but they will be paid for their time learning.
“We constantly hear about staggering student debt. Burke Williams Academy of Massage is a completely unique school concept,” commented Armour. “When you enroll with us, you’re not just a student, you’re already a Burke Williams employee…and a member of our family.” In addition to the 500 hours of coursework, students will have opportunity to receive 100 additional paid hours of actual training in massage skills and body mechanics to prepare for real work in a spa environment. All Academy instructors are Certified Massage Therapists who have successful careers in the industry and with Burke Williams.
“As our Burke Williams brand continues to grow and expand with new day spa locations and the Simply Massage centers, we want to provide the absolute best massage therapy services available,” said Armour. “What better way to offer those students interested in working in the massage therapy field with the optimum training and work opportunities from the start of their career.”
For information on Simply Massage centers visit BWSimplyMassage.com.
For information on Burke Williams Academy of Massage Therapy visit BWMassageSchool.com.