Beauty Color Africa, The Ultimate Beauty Market In West Africa. Beauty Color Africa is a unique fair devoted to the cosmetics and beauty market in West Africa. It’s the ultimate fair for beauty, fashion and wellness professionals. But not only, is it a fantastic platform for communication, networking and business opportunities and it’s also the place to unearth new trends and innovations in beauty, haircare, skincare & spa and wellbeing.
It’s a great chance for brands and professionals to meet distributors, retailers, importers and buyers from all over the sub-region. Beauty Color Africa is also a fantastic opportunity to reach the African general public. African consumers, the 300 million belonging to the middle class, are discerning when it comes to product quality. They must be affordable and reliable.
The Ivory Coast’s middle class, foreign multinationals and many retail outlets (from shopping center to luxury boutiques) gives the country a head start over other French-speaking African countries with the opening of Carrefour and the first Beauty Success franchise. Abidjan is the economic capital of French-speaking West Africa with a population of 5 million and also the ultimate destination for fashion and beauty in Africa. This future-forward city blends modern times in harmony with the splendour of nature.
In a cultural melting pot, built and extended along the water, the Palais des Congrès – Sofitel Abidjan Hôtel Ivoire is a legendary and important oasis that’s constantly changing. This fantastic conference centre, shortlisted by the World Luxury Hotel Awards 2015, looms majestically over an idyllic setting of water and plant life… This bright and extraordinary conference centre, designed by President HOUPHOUËT-BOIGNY, provides the best in technology and comfort for all attendees.
Beauty Color Africa is the latest event from the experts in fairs devoted to the multicultural beauty industry, Marina Marâ Marville and her creative international team. After 10 years of managing professional and public events such as BOUCLES D’EBENE, BEAUTY COLOR, BEYOND COLOR, COSMEETING, and FOIRE DE PARIS, Marina Marville is continuing to innovate and stay a step ahead of the trends by launching this new concept to suit the African market.