JustFab’s New CMO Daria Burke

Justfab has newly appointed Daria Burke, formerly the leader of fashion and retail advertising partnerships for Facebook, as their new Chief Marketing Officer. JustFab is the leading fashion-subscription e-commerce site and lifestyle fashion brand that offers members an engaging and personalized shopping experience. JustFab is part of TechStyle Fashion Group’s portfolio of brands, which also includes Fabletics, ShoeDazzle, FabKids, and Savage X Fenty.

As CMO, Burke is responsible for JustFab’s global brand awareness and positioning, overseeing all marketing functions across channels and geographies. As part of her role, Daria leads and develops JustFab’s customer acquisition strategy, responsible for driving global membership growth and revenue for the brand. Burke works closely with the company’s data science and media measurement teams to ensure JustFab marketing initiatives leverage the latest customer analytics, trends and other insights.

Burke joined JustFab in 2019 following years spent building iconic fashion and beauty brands through innovative marketing initiatives. Most recently, Burke led numerous fashion and retail advertising partnerships at Facebook, where she developed brand and performance marketing solutions for advertisers across Facebook and Instagram and evangelized emerging technologies such as native checkout, augmented reality and artificial intelligence-driven customer messaging.

Prior to joining Facebook, Burke served as Head of Beauty Strategy, Innovation and Experience at CVS, leading omni-channel growth initiatives and serving as an architect of the BeautyIRL concept. Burke was one of the 10 founding team members of Rent the Runway, where she contributed to the brand’s rapid growth. Earlier in her career, she served in a series of marketing roles of increasing responsibilities at some of the world’s leading beauty brands, including Estée Lauder, Lancôme and Yves Saint Laurent Beauté. Daria holds a Bachelor of Arts from the University of Michigan and a Master of Business Administration from the New York University Stern School of Business.

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