Tyla, the South African global sensation who has taken 2023 by storm with her infectious hit single, “Water,” has unveiled the official music video, bringing her chart-topping success to life in a dazzling visual experience. Directed by Child and Kwasi Fordjour, the video is a celebration of summer nights, friendships, and the joy of letting loose.
Highlights and Insights:
- Viral Hit: “Water” has skyrocketed to #7 on the Billboard Hot R&B Songs chart, cementing Tyla’s place as a rising star in the music industry.
- TikTok Triumph: The track also made its mark on TikTok’s Billboard Top 50 Charts, landing at an impressive #14, and inspiring a TikTok challenge that has generated over 1.6 million posts and an astonishing 3 billion views.
- Infectious Energy: The music video encapsulates the carefree essence of the song, featuring Tyla and her friends preparing for a night out. It showcases the moments that make summer nights unforgettable, from pre-party rituals with friends to vibrant dance scenes.
- Tyla’s Star Power: At just 21 years old, Tyla shines in the video with her captivating presence. She effortlessly moves to the rhythm of her infectious lyrics and seamlessly integrates into the lively dance party scenes.
- Global Success: “Water” has not only resonated with audiences in South Africa, where it continues to rise on the Billboard Songs chart, but it has also made waves in Australia, New Zealand, the Netherlands, Sweden, and the UK, earning Top 40 positions on various global charts.
- U.S. Billboard Hot 100: Tyla is on the cusp of earning her first-ever placement on the prestigious U.S. Billboard Hot 100, currently holding the no. 2 spot on the Billboard Hot 100 Bubbling Under chart.
- Amapiano Ambassador: Tyla’s mission goes beyond her personal success; she aims to introduce the world to South Africa’s beloved Amapiano genre. Her passion for showcasing the artistry and creativity of her home country is clear in her music.
Tyla’s journey is nothing short of remarkable. Her music fuses pop and R&B with the euphoria of South African amapiano, resulting in a sound that is both fresh and emotionally resonant. With a debut studio album in the works, Tyla’s trajectory is set for international dominance.
As she continues to push boundaries and reach new heights, Tyla’s vibrant personality, innovative music, and undeniable talent are poised to captivate audiences worldwide. She is signed to Epic Records through a joint venture with Fax Records and co-managed by We Make Music and Africa Creative Agency, solidifying her position as a rising star to watch in the music industry.
“Water” is not just a song; it’s a sensation that embodies the spirit of Tyla’s artistry and her boundless potential.
