We adore the styles of BCBG. Their SS 2015 collection is what a GODDESS can wear daily. Simply. fabulous. We selected a few must have dress to add to your wardrobe for spring 2015. You must know – The Azrias have become retail giants, owning and operating over 550 BCBGMAXAZRIA retail boutiques throughout the world, with each serving as a consummate showcase for their women’s ready-to-wear and accessory collections. Within the United States, there are currently over 180 BCBGMAXAZRIA boutiques. On an international level, BCBGMAXAZRIA opened its first two European boutiques in 1999, with a flagship located in the most significant shopping district in Paris. With additional international boutiques located in Canada, Venezuela, Chile, Portugal, Greece, Bahrain, Japan, Singapore, Malaysia, Taiwan, China, Hong Kong, Russia and other countries, the retail network is now present throughout the world.
To complete the retail phenomenon, the Azrias’ collections are also sold in specialty stores and in-store shops in major department stores across the globe, including Saks Fifth Avenue, Bergdorf Goodman, Bloomingdale’s, Macy’s, Lord & Taylor, Dillard’s, the UK’s Harvey Nichols, Hong Kong’s Lane Crawford, Taiwan’s Mitsukoshi and Singapore’s Takashimaya stores.
Since the company’s start in 1989, Max and Lubov Azria have succeeded in building an impressive portfolio of twelve brands: BCBGMAXAZRIA, BCBGMAXAZRIA Runway, Max Azria Atelier, Hervé Léger by Max Azria, Hervé Léger Couture, BCBGeneration, Max and Cleo, Lola, Manoukian, Parallel, Dorothée Bis and Dorotennis. They have evolved BCBGMAXAZRIAGROUP into one of the most diversified fashion houses in the world, offering some of the most sought-after collections on the market. While immediate objectives include the further expansion of BCBGMAXAZRIAGROUP product categories and retail boutique locations globally, the Azrias’ long-term goals are to continuously grow their fashion empire and further establish BCBGMAXAZRIAGROUP as a worldwide powerhouse of style.
Report by Christie Blakke