Fashion designer and multi-disciplinary visual artist Chuks Collins, uses creativity to tell the personal stories of his own, as well as those of his clients and community. As the founder and creative visionary behind the brand Chuks Collins as well as the newly launched sustainable lifestyle brand TASOU, Collins continuously explores a universe that unites innovative style and production techniques in order to create design that emphasizes avant-garde aesthetics, boldly innovative silhouettes, and sustainable life cycles for all genders.
Chuks Collins has quickly established itself as a one of the pioneers of cross-cultural high fashion, having dressed celebrities and change-makers like Kerry Washington, Quincy, Trevor Jackson, The Jonas Brothers, Miss Universe – Andrea Meza, and Terence Nance to name a few. Bridging the African and Western fashion realms, Chuks Collins continues to explore the concept of empowerment through creative expression, bringing this core idea to life in every collection.
With Chuks Collins solidly and successfully established, in 2021 Collins introduced his second brand, the lifestyle and athleisure focused TASOU (The Athletic Side of Us), showcasing new sides of his talent and expanding his profile as a designer. TASOU is Collins’ creative reflection on the importance of achieving a sustained balance of inner and outer health, a direct extension of his personal life philosophy. TASOU was conceived as an active exploration into the space where lifestyle and athleticism meet, inspired by the contemporary concept of fluidity, that is emerging in our lives as societal structures around us change. Our daily routines of the past are morphing and shifting in response to global and local changes, and so we, as human beings, and the clothes we wear must morph and shift as well.
Both the Chuks Collins collection and TASOU have at their core, developed structures for eco-conscious production and giving back to society. Collins aims to serve as a key player in the movement working to change our consumption patterns and eliminate the environmental threat of fast fashion. The future of fashion will be driving by an increasing demand for sustainable solutions without compromising on style or quality. Both Chuks Collins collection and TASOU will be showing during New York Fashion Week. Learn more about the collections at www.chukscollins.com and www.theathleticsideofus.com.