Marcinda Hankins’ life is a testament to resilience, faith, and the power of seizing opportunity. The single African American mother went from earning $300 a week as a waitress to founding X’clusive Looks Beard Sauce, a revolutionary men’s grooming brand now valued in the multi-million-dollar range. Her journey, marked by determination and innovation, inspires others to dream big and pursue their passions.
A Spark of Inspiration
In 2018, Marcinda, based in Frisco, Texas, faced one of her toughest challenges after being laid off from JPMorgan Chase. To support her family, she launched a salon suite business offering makeup and skincare services. But when the pandemic forced her to adapt yet again, she took a part-time job at a cigar lounge—a move that sparked her game-changing idea.
“Men often asked if I had anything that could make their beards feel as good as their faces after a facial,” Marcinda recalls.
Recognizing a gap in men’s grooming, Marcinda drew on her expertise as a licensed esthetician to create a unique product addressing common beard issues like dryness, itchiness, breakage, and dandruff. The result: X’clusive Looks Beard Sauce, a product designed to hydrate both the beard and the skin underneath, delivering a healthier and itch-free grooming experience.
What Sets Beard Sauce Apart?
Marcinda’s formula stands out for its natural, skin-friendly ingredients, such as honey, known for its healing properties. Unlike traditional beard oils, Beard Sauce:
- Hydrates without leaving a greasy residue.
- Tackles common beard problems, including split ends and dandruff.
- Is suitable for men with sensitive skin or persistent issues.
Her mission extends beyond grooming—she’s educating men about proper beard care while providing a product that delivers real results.
Empowering Women to Dream Big
Marcinda’s journey is about more than building a business; it’s about inspiring others, particularly single mothers.
“I’ve been in a place where I felt overlooked and stuck,” she shares. “Through faith and persistence, I found my purpose. I want to inspire women to believe their ideas matter.”
She’s also collaborating with esthetician schools to teach future professionals how to care for beards, ensuring her knowledge benefits others for years to come.
The Road Ahead
Today, X’clusive Looks Beard Sauce has garnered rave reviews, with men nationwide praising it for transforming their grooming routines. Marcinda is also exploring partnerships to expand her brand and reach even more customers.
To learn more or partner with Marcinda, visit MyXclusiveLooks.com or follow her on Instagram @MyXclusiveLooks_llc for updates, tips, and inspiration.
Marcinda Hankins’ story is proof that faith, resilience, and bold ideas can turn obstacles into extraordinary opportunities.
