Jamaican reggae artist Jah9 makes a powerful return with her bold new single, “Match,” released today via VP Records. Following her introspective track “Open Heart,” this latest offering dives deeper into themes of love, attraction, respect, and fantasy, showcasing Jah9’s playful yet mature approach to storytelling. Produced by J.L.L., known for collaborating with artists like Drake and Masego, “Match” fuses reggae undertones with lush harmonics, reflecting Jah9’s evolving artistry.
Exploring the Open Heart Project
“Match” is the second installment in Jah9’s Open Heart Project, a four-part series that unpacks the complexities of relationships. While “Open Heart” captured her personal journey of self-discovery in Tanzania, “Match” explores the early stages of romantic courtship.
“‘Match’ is a song about courtship, new love, and the standards by which we make these choices,” Jah9 explained. “It’s an ode to the freedom a woman feels to fully express herself in the presence of the right kind of man.”
The single also debuts a striking music video, conceptualized by Jah9 herself, marking the beginning of a series of storytelling visuals. The video is an evocative blend of sensuality and vulnerability, drawing viewers into a vivid narrative that complements the song’s neo-reggae soul sound.
Jah9’s Growing Legacy in Reggae
With her albums New Name (2013), 9 (2016), and Note to Self (2020), Jah9 has solidified her position as a leading voice in reggae. Her contributions to Kabaka Pyramid’s Grammy-winning album The Kalling further highlight her influence and versatility as a songwriter and co-producer.
“Match” comes on the heels of her successful “Jah9 in Japan” tour, where she captivated audiences in cities like Tokyo, Osaka, and Hiroshima this fall. Her dynamic performances introduced a fresh audience to her distinct blend of reggae, soul, and spiritual depth.
Key Highlights of “Match”
- Innovative Production: Produced by J.L.L., “Match” blends reggae undertones with neo-soul influences for a sultry, layered sound.
- Thematic Depth: The track delves into themes of love, attraction, and self-expression, reflecting Jah9’s nuanced storytelling.
- Visual Storytelling: Accompanied by a cinematic music video, the song sets the tone for an ambitious series of conceptual visuals.
“Match” is now streaming on all digital platforms, adding another chapter to Jah9’s trailblazing career.
Meta Description: Discover Jah9’s bold new single “Match,” exploring love and attraction through reggae and soul. Learn more about her Open Heart Project and watch the stunning music video.
Report Lela Christine
