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Serena Williams presents By My Side jewelry collection

Serena williams

Tennis icon, fashion designer and mom, Serena Williams, is thrilled to present By My Side, a new capsule offering in her now-iconic jewelry collection. By My Side is inspired by Serena and her daughter and that special bond between moms and daughters. It is a celebration of mothers’ courage and perseverance.

“My heroes are moms because women are superheroes.”

And of course, of a mother’s power to mold and inspire her daughter at any age with style, determination and strength.

“Being a mom is super important, but also being a leader so my daughter can look at me and say, ‘This is what my mom did, I aspire to do that, and I want to be better… it’s really important to me to inspire the next generation because that’s what the future is.”

Each set tells the story of a love that’s like no other. And importantly, each piece of sparkling diamond jewelry is a way to keep close even when mama’s “little one” isn’t nearby.

“We keep going, I am so proud and inspired by the women who do it day in and day out. I’m proud to be this baby’s mama.”

The collection also features a pair of “Queen” necklaces, heart-shaped pendants and earrings, a diamond lock and key, and Serena’s iconic “Unstoppable” toggle necklace matched with a mini version.

The By My Side collection is available on

Price range: $85- $875

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